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Unique Designs
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Happy Clients
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Orders
Welcome to Threads by Heena Patel – a passion-driven Indian traditional fashion design studio founded in 2020, based in the heart of Gujarat. I’m Heena Patel, the founder and creative mind behind this label. What began as a personal love for designing and handcrafting garments has now grown into a boutique studio that celebrates the rich cultural heritage and traditional artistry of Gujarat.
At Threads by Heena Patel, our mission is simple yet heartfelt: to create beautiful, sustainable, and affordable ethnic wear for women using premium-quality fabrics and timeless craftsmanship. Every piece is designed with attention to detail, inspired by the vibrant colors, intricate handwork, and legacy of Indian traditions — especially those rooted in Gujarat’s cultural essence.
We believe that special memories deserve special clothing. That’s why we put our soul into designing outfits that make you feel confident, elegant, and emotionally connected – whether it’s for a wedding, festival, or any cherished life moment. Our collections reflect a balance between eco-conscious values and luxurious design. From fabric selection to hand embroidery, our team ensures that every element upholds high standards of quality and authenticity, without compromising affordability.
Thank you for being part of this journey. Let’s celebrate tradition together – one thread at a time.
Meet the team
Heena Patel
FOUNDER
